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Accounting Is Essential to Your Marketing Plan: An Interview with Marketing Expert Deimira Paa Baidoo

Accounting Is Essential to Your Marketing Plan: An Interview with Marketing Expert Deimira Paa Baidoo 150 150 Calgary Accounting Services

At first glance, accounting and marketing seem like two separate branches of your business. Accounting deals with the financials and bookkeeping. Marketing is how you bring in new leads and engage existing ones. In reality, they go hand in hand. Marketing costs money. Done correctly, however, marketing in some form is necessary to bring in customers, and subsequently profit, for your business. Effective marketing depends on a strategic plan and a budget. We spoke with…

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